Economy Alliances

Archive for the ‘Marketing info’ Category

The time spent by a consumer interacting with an online ad is the best indicator of its profits under the criteria for measuring the affinity with the brand in digital media.

There is a close relationship between the time a person invests active in interacting with the advertising and the impact such advertising has on brand and the subsequent incorporation of the person as a consumer.

Searches for terms containing the brand, site visits where we talk about the brand and number of pages on these sites mean an increase in the level of commitment of a person with the brand.

This suggests that achieving information or advertising where people spend more time interacting means a successful marketing campaigns.

Measuring only the number of clicks that an ad does not mean effectiveness is important to measure the time spent.

According to data published by Eye blaster added in July 2009, consumers have a 25 times higher inclination to spend a long time (an average of 53 seconds) with a rich media ad (ads that move, pop-ups or animated formats Macromedia Flash).

The move to this new facility is due to high growth and development of our company in the Spanish market.” “For that reason,” added Jon Anderson have chosen the San Fernando Business Park as the new location of the offices of sales and marketing department of Continental Tires for Spain in Madrid. In these new facilities will continue to develop and enhance our business by providing our employees, partners and customers in a modern working environment, adapted to the latest and most modern technologies, transparent, flexible and with more and better services. “

The Goodman Group has also developed for Continental Tires, logistics distribution center in Korbach (Germany). It also deals with the management of this and another facility that the company owns in the city Germanic, which runs through the Goodman European Logistics Fund (Golf).

For his part, William Ravel, country manager of Goodman in Spain indicates that “this agreement with Continental Tires Spain shows the importance they give our customers the excellent location of our parks, and our integrated customer service. The trust has Continental Tires Goodman deposited in a long term contract confirms our business model is highly valued by our customers and reaffirms our efforts to improve”