Economy Alliances

Archive for the ‘Marketing Ideas’ Category

The Ministry of Industry has updated the National Table of Frequency Allocation that the distribution of airwaves between different radio communications services according to the forecast of development of each of them and in response to changes stemming from agreements between the various international agencies.

The new version, which replaces the one approved in November 2007, responding to new technologies, while featuring content and the changes needed to meet the needs of radio spectrum.

In particular, industry forecasting includes GSM 900 and 1800 for the use of UMTS (acronym in English of the Universal Mobile Telecommunications System) solutions used by the third generation mobile. The Ministry allocated the 1800 MHz band for mobile radio communications services on aircraft.

Industry explained that the use of new digital radio technologies, such as UMTS, will in future make an “efficient use” of these frequency bands.

Moreover, the National Table of Frequency Allocation provides for new wireless applications at 5.8 gigahertz (including wife network) and new devices are permitted short-range ultra-wideband, which emits very low power and a short-range but with a large bandwidth.

Thus, it permits the development of a variety of new applications that need access speeds “very high” as those related to the location, medical applications and image transmission, the ministry said.

Finally, industry enables a new band of frequencies around 60 gigahertz for wireless multimedia applications, wireless local area networks and point to point and updates the pipelines the fixed service in bands 6 and 8 gigabytes for take into account domestic uses of these frequencies satellite.

Industry noted that these changes are booking lots of radio spectrum for home service and introduces amendments to the amendments to agreements under the agreements adopted at the last World Radio communication Conference and reflects recent decisions and recommendations emanating from the European Union of international organizations related to radio communications.

If the solvency allows it, these companies should do, before entering the industry, market research. The research strategy should focus on the development of important issues.

Proof of concept: Does the concept a broad enough appeal to be successful? How to attract more market segments? What benefits are most attractive to potential buyers?

Product Testing: Is the physical product as good as can be? How does it compare to the competition?

Compliance with the concept: the physical product meets the expectations created by the concept? (Good products and good concepts do not necessarily go together. It’s always good to check).

Testing of the name: This should be done at first, because the name actually becomes part of the “concept” once the product reaches the market.

Packaging Testing: This is the stage that makes most decisions on the packaging and do most of the tests on it. Once the product was in the market, rarely make the packaging changes. It is best to do research at the start and hit the first time.

Advertising research: We must develop an advertising strategy (and the specific ads) that leads to the concept and practice that is consistent with the name and packaging.

Evidence of sales and marketing simulated test. Usually these are the two last steps before the product hits the market. They are the last points of control “package” full and final product, advertisement, name and packaging.

Monitoring: It is important to structure from the beginning a system to monitor key components of sales: knowledge of the buyer, purchases of trial and subsequent purchases. This is often done through telephone interviews periodic campaigns. (You can also use panel data on purchases, though they do not measure knowledge by the consumer). The monitoring of these components provides the basis for deciding whether sales are being made as expected or if changes are needed (For example, if knowledge by the consumer is lower than anticipated and as a result of purchases of test are low, it may be necessary to reassess the advertising. If subsequent purchases are low, the problem may lie in the quality of the product).

SAN ISIDRO REFRESHMENTS

In 1997, the Argentine market for soft drinks, sodas, juices, water and snacks sales totaled bitter $ 4,600 million. During the last five years, the industry exhibited average annual growth ranging between 5 and 15% according to the segments. Soda in 1997 billed $ 2,143 million, representing almost half of the total sector. But the juice in its various presentations achieved a remarkable performance: between 1991 and 1997 tripled its production volume and consumption per capita climbed from 16.6 to 42.1 liters per year.

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The advertising we all know will have to adjust to new changes. According to a survey by the Institute EHI Retail Institute, is expected in 2013 will invest 53% of the budget for marketing and print advertising while 47% will be invested in new media.

The study results showed that in 2007 investment in print, as flyers and catalogs, amounted to 70% of the total advertising budget companies. This shows again the impact it has had a change to the new media, because in just three years, investment in print media has fallen by 12%.

Online marketing was rated the best spot in this survey, where specialists found that there is a 85% increase compared to the last four years. It also showed that only 2% of the advertising budget is spent on mobile marketing and social media marketing. This low percentage is due to the mistrust of some companies with respect to these new ways, who believe that social media marketing has no future (12% of respondents). The respondents added that their online marketing investments are mainly concentrated on updating its website.

According to the EHI in the future will invest around 11 million euros in marketing, which can not be sure yet what media companies want to invest, since this question answered that is a decision that should be taken very carefully.

For companies with small budgets these tips from marketing strategy will serve to provide an excellent image of the company without great expense.

1. Creating a good business culture
The marketing does not necessarily cost as much. One of the most important tips for tight budgets, is to generate an enterprise culture. The workers, who are official representatives of any company, shall transmit the good face of the company either through calls or presentations. Without doubt, this is a very positive factor when remember how a business.

2. Recommend Company
Marketing based on external recommendations usually very successful. For this reason, it is recommended that all companies within the company generated a positive environment and excellence, for all to recommend out.

3. Recommend to the online company
For the implementation of the recommendations should think that the strategy should also be maintained online. Social networking is the key to success in many fields of marketing today is why it should include all possible activities within social networks. This strategy can reach more people at lower cost. Read the rest of this entry »