Economy Alliances

Posts Tagged ‘company’

The advertising we all know will have to adjust to new changes. According to a survey by the Institute EHI Retail Institute, is expected in 2013 will invest 53% of the budget for marketing and print advertising while 47% will be invested in new media.

The study results showed that in 2007 investment in print, as flyers and catalogs, amounted to 70% of the total advertising budget companies. This shows again the impact it has had a change to the new media, because in just three years, investment in print media has fallen by 12%.

Online marketing was rated the best spot in this survey, where specialists found that there is a 85% increase compared to the last four years. It also showed that only 2% of the advertising budget is spent on mobile marketing and social media marketing. This low percentage is due to the mistrust of some companies with respect to these new ways, who believe that social media marketing has no future (12% of respondents). The respondents added that their online marketing investments are mainly concentrated on updating its website.

According to the EHI in the future will invest around 11 million euros in marketing, which can not be sure yet what media companies want to invest, since this question answered that is a decision that should be taken very carefully.

Some even think that the Accountant and Financial Administrator fulfill the same role in business, remember that the formation of each is very similar, but the approach is different.

The practitioner is responsible for the accounts of the company, the collection withstand economic events experienced by the company in a given period, generating financial statements and a very important responsibility for the proper management of tax by the company.

Even before the Accountant was a bookkeeper because of the lack of technology, which made their work difficult and slow, now with the existing software, the practitioner has the ability to add value, diagnosing the company in its reality economic and financial.

But the question is: is that just the accounting information the practitioner can make economic projections, identify trends and formulate appropriate strategies against different economic situations that may arise in the organization?

Can we say that the accounts tells the counter as it has been the company, as it is and how will it be?

This is where the money manager gets to play an important fact due to the knowledge of external economic factors that influence the organization’s finances.

The financial manager must be intuitive in its decisions, bearing in mind that budgets are made at the mercy of the market, ie a change in market conditions can not meet the targets, demonstrating that the accounts can not know what happened and financial results earlier successes, are not guarantees of equal results in the future. Read the rest of this entry »

The role of financial manager is growing steadily due to the need for companies to be more competitive financially, which leads them to seek advice on financial professionals to achieve better economic performance and creating value in the organization.

It is said that the financial objective of maximizing the value of the company, which should focus on the main functions of the organization’s key financial, investment, financing and dividend decisions.

But the question is how financial statements and indicators are efficient in generating critical information for the organization?

You could say that while financial indicators are useful, they require the proper interpretation and application by the financier in order to obtain information that can be used in decision-making, and to use new financial tools such as global indicators that further complement the source of information and fail to take action in pursuit of economic growth in the company.

The global market should question the future financial manager on the important role it plays in business and the business environment as well as the need to anticipate events that may affect the economic stability of the organization, in the case of financial projections , the financier must calculate the cost may be an erroneous projection in their sales or lack of liquidity in the organization to cover its cash disbursements and some major tax changes, fiscal and monetary might divert completely the projection made, it is important the financial watch out for the global economy and determine how the company can be affected to the changes in international markets and the effects on exchange rates, inflation and interest rates. Read the rest of this entry »