Economy Alliances

The advertising we all know will have to adjust to new changes. According to a survey by the Institute EHI Retail Institute, is expected in 2013 will invest 53% of the budget for marketing and print advertising while 47% will be invested in new media.

The study results showed that in 2007 investment in print, as flyers and catalogs, amounted to 70% of the total advertising budget companies. This shows again the impact it has had a change to the new media, because in just three years, investment in print media has fallen by 12%.

Online marketing was rated the best spot in this survey, where specialists found that there is a 85% increase compared to the last four years. It also showed that only 2% of the advertising budget is spent on mobile marketing and social media marketing. This low percentage is due to the mistrust of some companies with respect to these new ways, who believe that social media marketing has no future (12% of respondents). The respondents added that their online marketing investments are mainly concentrated on updating its website.

According to the EHI in the future will invest around 11 million euros in marketing, which can not be sure yet what media companies want to invest, since this question answered that is a decision that should be taken very carefully.

Possibility Related Posts:

• Home Business through Digital Marketing
  Apparently the unemployment rate will remain high, which is why more people are looking on the internet how to replace lost his job. If this is your c...
• Without advertising can not achieve a profitable business
  The time spent by a consumer interacting with an online ad is the best indicator of its profits under the criteria for measuring the affinity with the...
• Public accountants and financial managers
  Some even think that the Accountant and Financial Administrator fulfill the same role in business, remember that the formation of each is very similar...
• The role of financial manager
  The role of financial manager is growing steadily due to the need for companies to be more competitive financially, which leads them to seek advice on...