Economy Alliances

1. Self-regulation
Self-regulation is the most important and fundamental principle for achieving ecosystem management of effective marketing. In 2011 the industry established under the aegis of the National Advertising Review Council, the program of responsibility for self-regulation for online advertising based on behavior. This program will ensure privacy concerns, consumer notification and monitoring of marketing to the principles of industry, and will be fully activated and operational in early 2011.

2. Diversity Marketing
It is time that the entire industry come together to address the concern that has been a long time. For years the marketing community has been attacked for its lack of diversity and, currently, the debate centers on whether this community can or is able to address the lack of a centralized and coordinated management and inconsistency in the industry to solve real problems . The marketing industry has to go towards real progress, tangible and measurable.

3. Measurements
“You can not run if you can not measure” is a quote that has always been true and remains so now. The proliferation of media and the lack of rigor in the analysis make these measurements become increasingly difficult, but the industry has a number of initiatives under way and, if they fail to progress to more measurements, the effective marketing and media decision will depend on intuition and guesswork.

4. Advertising Revenue
Make sure that the industry is out of unnecessary advertising rates. The industry has to fend off attacks and proposals rebates on specific products. As states and lawmakers try to balance budgets and cut the deficit, the marketing industry should not allow at the expense of this community.

5. Repair the agency-client relationship
despite the look you want to give the industry leaders, relations between agencies and clients do not seem to be improving. In fact, they might even be deteriorating, which demonstrates the increasing role of purchasing departments, problems clearing agency and strategic concerns about the status of agency services. All this rests on the relationship between the client and the agency and it is imperative to take the initiative to return to the principles of creating brands and businesses.

6. Brand valuation standards
While most know the value of your brand is essential. The role of marketers is to build brands and brand value, but really that’s just theory. The industry’s problem is that no brand standards generally accepted guides to understand the impact of marketing. 2011, Marketing Accountability Standards Board and the ANA will work together to make progress in this area.

7. Managing the supply chain
The marketing world has made great strides in improving the productivity of the supply chain by improving technology, reducing cycle time, cutting costs, reducing labor and simplify tasks. But despite all this progress, there is still a digital coding system drive to all players and processes involved in this ecosystem.

8. Screens: mobile interaction, convergence
The marketing is preparing to take advantage of the exponential growth of marketing and the growing convergence between the Internet and television. It is therefore essential that professionals and agencies to catch up if they want to stay out of these opportunities that are transforming the media.

9. Liability and image of the industry
The trend of marketing has always been “doing good” and some studies have shown that marketing can be used to change the lives of many people. Now the industry has become more aggressive to ensure that the public, particularly young audiences, including, critically, the value of advertising. Marketing has a rather poor image among the public and must be reinforced through education and responsibility to make that advertising again be one of those races you want.

10. Specific business classification marks
In 2011 it’s time to bring this about.

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